What makes boolino different?


After criticizing the publishing industry for its complacency and slow speed of technology adaptation in my previous two posts, today I would like share with you what we, at boolino, are doing to help publishers to be more efficient in the online space. The strategy and services we are developing are the result of many years of experience in publishing in combination with constant trial and error since we launched boolino almost three years ago.

In the constantly changing online world, continuous learning based on quantitative analysis is key. The loop process of turning ideas into products and services (build), measuring customers’ reactions and behavior (measure) and deciding whether to pursuit the initial idea or pivot, based on the obtained results (learn) is what Eric Ries calls “validated learning” in his lean startup method.

When we initially imagined boolino in summer 2011 we had a clear vision of our ultimate goals: to improve the learning ability of children worldwide by turning them into enthusiastic readers and to create bonds between parents and their kids through the shared joy of reading. While the destination was pretty clear, the way to get there was an unknown path. Read more